How can I optimise Google algorithms across a Website?

Press releases and social opportunities are peripheral means of link building. Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called "Rankbrain" and consists of machine learning algorithms. The fact that search engines are getting …

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A measure of quality based on rich snippets

In the face of these cluttered conditions, firms continue to seek to be heard. Once Google goes mobile-first they're going to consider the mobile version of your page the "true" version. That hidden content is going to be 100% ignored by Big G. In terms of tracking potential upcoming algorithm …

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Winning marketing strategies for canonical URLs

The reason is simple: when you have multiple pages ranking for the same keyword, you're actually competing with yourself. It cares whether your page can actually help someone. Thus, your website should have clean, search and user-friendly code, and navigation; this will ensure users stay longer on your site, which …

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